25.1.07

PROPOSTA CONCURSO WORLD SPACE AWARDS

EACH PIECE IS A MASTERPIECE

MODEL PICTURE


KAZIMIR MALIEVICH PAINTING


CONCEPT

Masterpieces become important references in your life as you learn and experience intense emotions throughout them. Contemplating an art piece or a painting can be a unique moment of pleasure and that is the reason why they become part of your self.

As in an art collection, some exclusive clothes can be perceived as masterpieces.

Curating a clothing collecting based on the items own history and information is an exercise that can turn their display in an exhibition of quality and render their true value. The conceptual creative process, choice of material and manufacture details becomes determinant and criteria on their spatial location. Proximity and associations with real art can arise from such a deeper research of their content.
Instead of a simple browsing operation through a non characterised collection of items, shopping can become a special moment among pieces that become real treasures for you.
Going through the shopping gallery trajectory you experience an intimate moment of contemplation with the displayed item. You may find yourself travelling somewhere in your thoughts, something that only art and masterpieces are capable of.
Most of them deserve your attention but there is always a special one that makes your head travel faster.

A vertical extruded spiral travels three-dimensionally through the space.
The extended smooth trajectory leads the visitor from the entrance to the above floor area of the shop.
During this slow and intimate experience the visitor has the opportunity to contemplate the exhibited items displayed along the path.
Above, the floor area offers the luxurious essentials on a personal assistance from the shop attendant.
Leaving, the mechanical escalator gives you a fast ride through the space, back to the starting point where you’ve started, some shopping bags ago….

24.1.07

pura e dura como a vida é...